CLIENT

MUMBAI

SERVICES

Brand Identity + Packaging + Promotion + Brand Photography 

CHALLENGE

To create brand identity, website, logo, and materials for MUMBAI. MUMBAI is a luxurious, full-service hotel and casino located on the Las Vegas Strip in Paradise, Nevada. Offering an unrivaled fusion of warm Indian hospitality, world-class service, and modern luxury, this property reinterprets traditions in a refreshing new way to create lifelong memories. Hotel guests are discerning, high income travelers ages 50-65 who seek authentic experiences and a visual style inspired by the cultural arts, history, and architecture. 

OUTCOME

We developed an original typeface and hand-drawn elegant “M” to complement the iconic personality of the brand. Custom patterns were applied across collateral to reflect the hotel’s heritage and opulence. The color palette included maroon, a traditional Indian color, and antique gold to symbolize wealth and a rich history. An identity