A Revolutionary Approach to Leadership and Personal Growth

Summary

In a world overwhelmed by burnout and uncertainty, Mindsy redefines the essence of knowledge through Author Laila Marouf. to elevate her book on Knowledge Mindfulness, aiming to resonate deeply with leaders navigating a fragmented, chaotic world. The challenge was to clarify and disseminate this powerful message effectively.

The key challenge was confronting the widespread belief that knowledge is rigid, external, and logical, thereby limiting personal and leadership growth. The author faced difficulty in conveying her book’s core message to her promotional team. The audience and impact of her work were unclear, creating a barrier in reaching potential readers.

Objectives & Results

Objective: To redefine knowledge as a dynamic, internal process, empowering leaders to thrive in complexity and uncertainty. The goal was to shift perceptions, empowering leaders to discover internal wisdom as a key to thriving in a volatile world. The results were a significant change in audience mindset and leadership approach, as reflected in engagement and feedback.

The Insight & The Big Idea

Insight: Recognizing that individuals, especially leaders, are seeking growth but are constrained by external knowledge paradigms.
Big Idea: Introduce "Knowledge Mindfulness" as a transformative mindset, unlocking internal wisdom and fostering personal and organizational growth.

Bringing the Idea to Life

Implementing a comprehensive branding approach that includes storytelling, metaphors, and user-centric design to connect deeply with the audience, especially leaders facing burnout in a chaotic world.

OUR COLLECTIVE ACTIONS

Strategic Workshop

Brand Positioning

Audience Profile + Customer Journey

Brand DNA + Messaging

Competitive Audit

Customer Persona & Journey

Brand Verbal identity

Identity Design + Brand guideline