Infused Spray

CHALLENGE

In preparation for their 2018 launch, Chosen Foods’ creative service manager needed effective and creative packaging for their Infused Avocado Oil line with 6 exotic flavors. Chosen Foods knew that they needed to draw in their perfect customer for this line - those with a healthy mindset who are aware of the benefits of cooking with avocado oil - with design that communicated the convenience and culinary creativity of the product. 

OUTCOME

The design that we produced for this launch tapped into the exotic flavors of the 6 savory  different cooking sprays. The color line we developed offered a potent taste of each ingredient to the consumer and as a result, Chosen Foods stood out - on the shelf and online and  has performed successfully in both domestic and international markets. Its mix of clean typography and exotic color profiles helped drive emotional appeal via unique, exciting, and fun packaging. Our design captures both the essence of the product’s exotic spices, as well as the easy enhancement to everyday cooking that it offers. This line is now sold internationally and in national retailers such as Whole Foods, Sprouts, Amazon, and Costco and our design work was featured in World Packaging Design.