CLIENT
Element Fitness.
SERVICES
Identity Design + Branding + Signage + Brand Guidelines
CHALLENGE
Element Fitness is a prime location for fitness professionals and enthusiasts, located in Mumbai, India. Element aims to be a lifestyle destination, bringing a modern, luxe feel to the workout experience. A clean, contemporary brand identity was needed to communicate Element’s unique value and luxurious environment. The brand needed to position itself as a bridge between international gym standards and old gym standards of the country.
New design was needed to help establish trust in the Element brand and lifestyle and to increase awareness of their results-driven services steeped in technology and scientific evidence. Element Fitness contacted Mindsy about a new logo design that more accurately conveyed the sophistication of its clients, atmosphere, and team.
OUTCOME
The brand aesthetic for Element Fitness builds a sense of high-end, luxury care. Unlike the loud, often masculine visual branding of other gyms, Element sets itself apart with a premium, science-based, sharp approach.
Sharp angles help define the brand’s clean, contemporary, science and technology-based precision that gets real results for its clientele. After completing the logo design, Mindsy worked to build branding and promotional material that had the same look and feel. As a result, the Element Fitness studio is now pre-booked to capacity on a weekly basis.
COLOR PALETTE
OUR CLIENTS ARE SAYING
Anand Bhatt | Owner & Founder Element Fitness
“First impressions are everything, especially for me. Asha helped design my logo that reflects me and my passion in a sophisticated guide. Working with Asha was smooth, easy and natural. Asha is extremely creative, gifted and passionate and that reflects in her work. She spent a lot of time understanding me, my business and style and that translated into a beautiful artistic logo for my business. Throughout the process she was patient, communicative and extremely professional.”