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Dwarf Stars Chocolates | Canada

CASE story

A sweet revolution in the vegan, allergen-free first pumpkin seed butter cup in the market. Mindsy's branding strategy propelled Dwarf Stars from niche to notable, blending health consciousness with irresistible taste.

The Business: The chocolate innovator for the plant-based, allergen-free communities.

Aim: Scale from local Canad brand to global market. Brand position to stand out and get picked from major retail stores like Whole Foods, sprouts, and natural food channels. Increase sales conversion D2C.

The Challenge
In a saturated market, Dwarf Stars needed to stand out as more than just another health food brand. The task was to debunk the myth that allergen-free and vegan treats can't be delicious and accessible. Customer Problem: It’s hard to find a variety of plant-based, allergen-free treats in common places.

Objectives & Results

Strategy: First chocolate pumpkin butter cup (13 allergen free) To make innovative allergen-free chocolate accessible to all.

The Big Idea: We believe in creating a world where everyone can share chocolates. (Give access to chocolates regardless of food allergy, intolerance, or ethical choice.)

Product Position: ”Tasty treats that I can share with anyone without worry”

Market Expansion: Providing access of allergen free chocolates to every common places where normal chocolates are available. (From Starbucks, to theme park to airports to retailers.)

Bringing the Idea to Life We reimagined Dwarf Stars' branding – vibrant, clear, and reflective of its unique value proposition. Product differentiation through innovative flavors and quality ingredients marked Dwarf Stars as a trailblazer in the sector.

OUR COLLECTIVE ACTIONS

Strategic Workshop

Brand Positioning

Audience Profile + Customer Journey

Brand DNA

Competitive Audit

Qualitative Research

Customer Persona & Journey

Brand Verbal identity

Brand personality

Packaging design concepts

Design and Brand Experience, Brand Idea Development, Innovative Packaging Design,Branding Agency San Diego,Brand Consulting
Explore the vibrant and engaging new packaging of Dwarf Stars chocolates post-rebrand. Notice the bold color palette and playful design elements that reflect the brand's unique positioning as a health-conscious, allergy-friendly chocolate option.
Rebranded Dwarf Stars chocolate packaging featuring vibrant colors and modern design

Allwergen free

 
 
 
 
 
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A mindful awakening for Dwarf Stars Chocolate

 

Want to Awaken your brand…Not sure? Schedule a quick call with Asha to figure it out.


Grateful for our
team collaborators

Lead Brand Strategist: Asha Mody

Strategy & Research Crew: Martin Zarian, Melinda Livsey

Designers Crew: Angela Ficorell, Julia Sonda, Paola S.