Seamless site experience. Sell products. Integrate brand in consumers everyday life.

After defining a distinctive brand position, purpose and vision, Mindsy developed the brand’s e-commerce experience, through a website design that goes beyond the shelf and into the consumers’ lives. The main objective was to engage them emotionally and invite them to an adventurous journey with each bold sauce flavor, in order to offer them a unique and memorable experience. The goal was to launch four unique sauces, focus on the essentials of shopping capabilities and make it easy for the visitor to learn about the bold yet conscious story of a brand that uses only real ingredients and to find new ways to bring people together over a tasty, fresh meal.

WWW.CIENCHILES.COM

SERVICES

Brand Strategy

Messaging

Visual Identity

Packaging

Website

Brand Collateral

Social Media assets

Printing Vendor management

As with all new clients, our team begins our process by seeking to deeply understand the unique proposition of the business, its positioning, opportunities, and more. Cien Chiles knew it wanted to increase their sale online and retail market in all food channel. We conducted user research, and product testing. Our strategic insights underpin our site design, inviting intendended audience to engage with Cien Chiles in a more experiential way.

Complexity into Clarity

Seamless site experience Through a series of exercises in the strategy session, we were able to define the true value of the brand and defined the brand’s personality: how it should look, sound, and act. Clarity is often muddled by the things we can’t see. Restoring context gives us a clear path forward. Designing user experiences that delight is a difficult task. We collaborate with our skilled team of experts: user interface designers, copywriters, photographers, and engineers. Mindsy gathers a team of specialists to craft and optimize the cienchiles.com user experience.

Brand photography

Brand is an experience, and visuals should help communicate that and showcaseing brand style no matter what the touchpoint is, immersing the audience within brand story and including them on the journey. At Mindsy, we style the brand and the story aligned with the purpose. Images deserves just as much attention and planning and it’s a key part of our visual strategy. Styling brand and spending the time to produce a brand photoshoot allows you to communicate an intentional message, attracting dream audience, enticing them to join the brand and encouraging them to pay attention to what brand have to say.

Mobile friendly Design

A significant percentage of Cien Chilies traffic consists of viewers on mobile devices. One of our primary goals was to craft the user interface design to be modular, in order to achieve perfect responsiveness, no matter the screen size.