AUTHORS LEVERAGE
CASE story
The Authors Leverage Transforming Knowledge into Action.
Parchelle's journey from a math enthusiast to a visionary founder of Authors Leverage is a story of transformation. Recognizing a gap in how knowledge is shared, she turned this insight into a mission. Authors Leverage isn't merely a service; it's a catalyst for change. It embodies her belief in actionable knowledge, empowering individuals and communities to apply learning in meaningful ways.
Business Challenge: Authors Leverage faced the intricate challenge of establishing itself as an iconic, trustworthy brand to captivate high-ticket clients and secure endorsements, striving to resonate clearly with its audience in a saturated market.
Customer Problem: Time-pressed Authors were stuck, their rich insights trapped within pages. Parchelle saw this, envisioning a bridge from page to practice.
Strategy Development: “More Bang for Book”
Positioning: Authors Leverage positioned itself as the guiding light for authors to expand their impact. Premium course creating partner for the time-poor expert.
Solution: Clear brand foundation to create a ripple effect of growing and giving. Vision: Where knowledge is turning into action. Mission, To help authors turn their books into profitable courses. Our strategic revamp redefined Authors Leverage's messaging and positioning, leading to a unified brand voice that communicated its unique value proposition.`
How: Through in-depth founder interviews, brand strategy workshops, and quantity & qualitative research with authors nationwide, we unearthed Authors Leverage's essence. Collaborating closely with its team needs, we crafted a clear, unified vision, setting the foundation for impactful brand growth.
Our Collaborative Efforts
Brand Strategy
Brand Voice and tone
Messaging + Juicy Word Bank
Competitive Anylisais
Customer profiles + Journey
Purpose Mission & Vision
Brand Story Narratives
Content Pillars
Brand Visual Identity
Brand Guidelines
Branding Application
Social Media Digital Assets
A mindful awakening for Author’s Leverage brand
Mindful Moment
Authors Leverage. It isn't just a service; it's a movement. It stands as a testament to Parchelle's belief that knowledge should lead to action, empowering individuals and communities alike. Creating a platform where knowledge is not just consumed but applied, ensures no one feels stuck or helpless. A world where everyone grows together, understanding and utilizing knowledge to its fullest potential.
Recognizing a gap in how knowledge is shared and applied, she transformed her insights into a platform where learning is not just accessible, but actionable - fueling a movement that empowers and unites through applied knowledge.
Meaningful Impact
This strategic shift not only redefined the brand but also ignited a movement, making learning not just accessible but impactful. Since partnering with Mindsy Design, Author's Leverage has seen a dramatic increase in brand awareness, lead generation, and sales.
Increased Brand Awareness: Author’s Leverage experienced a significant boost in brand awareness, establishing themselves as a trusted and respected leader in the course-creation industry.
Lead Generation and Client Acquisition: The refined brand strategy resulted in a substantial increase in qualified leads and client conversions on social media platforms like Linkedin, & Instagram, contributing to the growth of Author’s Leverage’s business.
Enhanced Online Presence: Revamped social media presence attracted more visitors, increased engagement, and strengthened Author’s Leverage’s online authority.
Interested in working with us?
Grateful for our
team collaborators
Lead Strategist: Asha Mody
Strategy & research Crew: Melinda Livsey & Nick Ó
Designers Crew: Rahul Bhogal, Angela Ficorell, Lisa Marie
Copywriter: Levina Kusumadjaja