CLIENT

Chosen Foods

SERVICES

Avocado Oil Mayo
Packaging Design + sell sheets

CHALLENGE

To redesign the packaging for Chosen Foods’ Avocado Oil Mayo line so that it better aligned with the company’s brand identity and story. The line featured 5 flavors of healthy, non-GMO mayonnaise options made with the company’s signature ingredient - avocado oil. The redesign intended to create a more cohesive look and feel for the line. 

OUTCOME

Our redesign aims to send the message to the consumer that this product is like the mayo you’re used to, but better. We put the avocado large and on the front of the jar to feature it as the star ingredient that sets this mayo apart from its traditional counterpart. We developed icons that quickly draw the customer’s eye as a way to highlight the commitment to clean ingredients by the company. Intentional color choices and a clean design hierarchy helped this product to stand out on the shelf and increase ROI for Chosen Foods.