VIPUL DAYAL
CASE STUDY
Establishing personal brand of Vipul Dayal as a
coach & make him synonymous with ‘Radiant Success’
Vipul is one of the most experienced advisors in North America is also a leading expert & innovator in the hospitality industry. Now, he is living his go-giving ethos by sharing his deep knowledge and unique perspectives honed over the course of his wildly successful career. Innovating new industry categories, mobilizing expert mastermind communities, creating a novel full of actionable insights, and cultivating a culture of openly sharing success as one becomes more successful. That’s radiant success.
CHALLENGE
Establish Vipul as a trustworthy coach
specializing in ethical success.
Leverage his success & many
accomplishments within the hospitality industry
to reach executives & entrepreneurs in other fields.
OUTCOME
Mindsy helped Vipul to build and plan for his brand with a solid strategy in mind. We helped him establish an elegant, powerful image with his new brand and he helped him structure and define his knowledge-based product range.
SERVICES
Brand Strategy
Brand Messaging
Visual Identity
Brand Collaterals
Book Design Digital Book Design
Finding the
Brand Soul
Through a series of exercises in the strategy session, we were able to define crucial aspects of business, and distills lofty thoughts into actionable information. The Brand soul: Unique story, the purpose of existence, personality, mission, vision, deep study of target audience, voice and tone, & culture. Finding the brand soul assist to create an objective roadmap; a decisional filter for all the company’s future decisions. By checking against this statement, we can quickly see whether any decisions will serve or hurt, focus or distract, purify or modify the brand. By gaining clarity, uncovering the authentic story, clear objective and strategy created outward expression of their internal standards, we’re capturing and expressing both their passion and personality.
Strategically thought, mindfully executed
A key initial step was understanding the audience, the brand wants to talk to. Vipul wasn’t just selling something to someone. Brand has a message and it needs to resonate with its intended audience, and not just their superficial demographics. Understanding the values and perspectives that align with Vipul’s brand through research and strategy, we were able to immerse ourselves into the psyche of his key audience: innovative Executives and Entrepreneurs who want to evolve personally and professionally and impact the world positively, through ambition and integrity. People who have a vision for the future and they’d like experienced advice and guidance to build it and bring it to life.
PRINCIPLE LOGO
The logo visually represents who we are and carries the key concepts of the brand. It represents the growth,
learning and strength of the brand.
We chose Charcoal Black and Pure White as the brand’s main colors, while the other brand colors are to be used much less, depending on purpose. The beige is used for call to actions or to highlight specific information.
Gold foil can be used in certain print applications.
Colour Usage
LINE PATTERN
The repeating line pattern
can be used to add texture to a background or as element
used to fill large typography.
ICONS
We designed custom icons to visually support the brand’s messages. They are indented to be used in a secondary role and never as a hero graphic.
Upgrade The Brand Experience with
Well-Crafted Brand Applications
When designing the identity, a key step is to expand the same brand feel on every application, so that we can create a solid, cohesive experience. Since we had great understanding of the consumer and what connects with them from the Strategy process, as well as knowledge of the brand’s personality and competition, it allowed us to work on a great range of brand applications. Combining the different elements that we created during the identity design, we brought this sophisticated, elegant brand to life across all applications consistently, and we reinforced the brand’s image.
Giving life to a branded
knowledge product
Since we wanted to establish Vipul as the expert, even outside of his industry, we structured a variety of knowledge-based products, targeted to the business of
expertise. The first step of these products was the book that we designed for him, both as hardcopy and an online edition, keeping and reinforcing the brand structure. The book contains some of Vipul’s valuable life and business lessons, so we wanted the text to be the hero, with small graphic additions and illustrations on the key pages.
Have a Project
You’d Like to Discuss?