CLIENT

Globally-Inspired Simmer Sauce.

SERVICES

Packaging + Collateral

Challenge

To create packaging concepts for the Chosen Foods Simmer Sauce line to establish their partnership with Whole Foods & Natural Food Channels. Our goal was to create product packaging that embodied the authenticity of each flavor’s country (Mexico, Spain, and the Middle East) in a way that was accessible to the health-conscious, busy home chef. The product’s positioning was to provide on-trend restaurant flavors with takeout convenience.

OUTCOME

Asha worked closely with Chosen Foods’ in-house teams to conduct research on the authentic culture & spices for all 3 countries in order to infuse the bottle designs with the feel of each country’s native ingredients. Our packaging design appeals to the inspired consumer who, like the product itself, is a blend of both old and new. The intended customer appreciates the culinary practices of traditional cultures while needing a convenient and time-sensitive tool for the modern weeknight meal.