Masala Chai
Tea Lounge

Masala chai is a traditional tea lounge that serves a variety of authentic chai beverages. This popular drink hails from the Indian subcontinent and is made by brewing tea with a mixture of aromatic spices and herbs. The relaxed cool setting is ideal for middle-income tea drinkers and students 20-35 looking for positive energy and a place to study. Using a collection of kitsch imagery from India I branded the lounge using images of peaceful Indian goddesses.

The vintage shape crest of an Indian teakettle was offset with a layer of grungy raw texture. Indian traditional pop art was combined with the serif font Rockwell to enhance the vintage feel. Earthy organic colors including brown yellow, green and peach differentiate flavors and unify the brand. The tea is packaged in a reusable aluminum canister and natural jute bags are used to preserve the spices and tea.