CLIENT

Avocado oil guac.

SERVICES

Packaging Design + Marketing collateral 

CHALLENGE

Create packaging design in crunch deadline as natural extension of brand to launch in Expo west. Guacamoles are the next natural launch for the avocado-everything brand – and an ideal debut for Chosen Foods in refrigerated! Picked just ripe, cold pressure processed and spiced with simple flavorful ingredients to yield a perfect set of guacamoles for the world’s avocado obsession.

OUTCOME

Designed packaging line with Initial Flavor Concepts Classic Guacamole, Spicy, Guacamole, Avo Toast Avocado Spread, Mini Single-Serve Packs. Matching striking colors and shapes with flavors. they have created a bold, lively and modern visual unlike any Chosen Foods packaging have seen. It grabs attention, with each flavor and makes everything more friendly which connects instantly. Guac packaging took different approach to chosen’s packaging. look at your competitors. Figure out whether you want to go down the same route and do something different to shake up the market. But being careful, to still have to connect with consumers.